The Aspen Institute.
World renowned think tank The Aspen Institute, wanted to strengthen their brand online in the Central and Eastern European region. They asked us to come up with a new slogan that would encapsulate their role as the leading organisation for ideas in leadership and public policy. Aspen wanted something that was simple but punchy to describe exactly what they do; and it had to appeal to a Central European audience of mainly non-native English speakers. They loved the tagline and it takes pride of place on their homepage too!